Led end-to-end product design, from research to high-fidelity UI, ensuring seamless user experiences. Conducted user research, usability testing, and A/B testing to optimize performance. Designed wireframes, prototypes, and visual interfaces using Figma, Adobe XD, and Sketch. Developed scalable design systems and collaborated with cross-functional teams to align design with business goals. Iterated based on user feedback and data-driven insights.