November 15, 2024

November 15, 2024

Kingston Junior Knights

Kingston Junior Knights

Kingston Junior Knights

The Kingston Junior Knights Sledge Hockey team, established in 2023, is dedicated to creating an inclusive environment for children with disabilities to experience the joy of playing hockey. As a new and growing organization, a strong brand identity was essential to differentiate the team, communicate its mission, and foster community recognition and support. This case study highlights the process, strategy, and outcomes of the brand identity design for the Kingston Junior Knights.

The Kingston Junior Knights Sledge Hockey team, established in 2023, is dedicated to creating an inclusive environment for children with disabilities to experience the joy of playing hockey. As a new and growing organization, a strong brand identity was essential to differentiate the team, communicate its mission, and foster community recognition and support. This case study highlights the process, strategy, and outcomes of the brand identity design for the Kingston Junior Knights.

The Kingston Junior Knights Sledge Hockey team, established in 2023, is dedicated to creating an inclusive environment for children with disabilities to experience the joy of playing hockey. As a new and growing organization, a strong brand identity was essential to differentiate the team, communicate its mission, and foster community recognition and support. This case study highlights the process, strategy, and outcomes of the brand identity design for the Kingston Junior Knights.

KJK
KJK
KJK

Year

2024

Client

KINGSTON JUNIOR KNIGHTS

Category

Brand Identity Design

Product Duration

3 - 4 Weeks
INTRODUCTION
INTRODUCTION
INTRODUCTION

The logo for the Kingston Junior Knights Sledge Hockey Team was created with the goal of embodying strength, inclusivity, pride, and youthful energy, while aligning with traditional hockey aesthetics and local identity. Here's a breakdown of the design thinking behind it

Nissan GTR
Nissan GTR
Nissan GTR
WORK
WORK
WORK

The Kingston Junior Knights Sledge Hockey logo was designed to reflect strength, inclusivity, and pride. Centered around a knight’s helmet inside a shield, the logo symbolizes courage and unity—core values of the team. The bold typography conveys energy and confidence, while the curved “Sledge Hockey” element adds balance and clarity. A warm color palette of gold, red, and black evokes determination, passion, and resilience. Together, these elements create a bold, modern identity that connects with young athletes, celebrates their spirit, and ensures strong recognition across jerseys, merchandise, and digital platforms.

Car in Highway
Car in Highway
Car in Highway
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Let'S WORK

TOGETHER

Let'S WORK

TOGETHER

Let'S WORK

TOGETHER

Let'S WORK

TOGETHER

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